Wellbefore is a well-known American eCommerce firm that offers medical equipment and has locations around the country. Thanks to its large product line and quick services, it has been serving a diversified consumer base for over 15 years. The organisation has been demonstrating its strong presence on social media platforms through engaging updates, marketing initiatives, and content (Facebook, LinkedIn, and Twitter). It has a sizable social media following that engages with the brand on a regular basis to discuss products and services.
The client needed a robust business intelligence solution that could deliver social media insights into how well the interaction is assisting the firm in expanding its business, meeting objectives, connecting with customers/prospects, and identifying areas for improvement, among other things. They required a way to display and analyse social media data.
A social media analytics dashboard aims to extract value from data collected across multiple social media platforms. Optymize has created an intuitive and comprehensive Social Media Dashboard. Making a dimension table and cleansing the data with Power Query and DAX are two key aspects.
It creates comprehensive graphical dashboards and performance statistics for social media analytics. When compared to competing tools, Power BI compresses data, resulting in a storage reduction of less than 5%.