RD&X Network is a technology company that offers transformational products and solutions in MarTech, AdTech, and deep tech to drive creative, media, data, and business transformation. ReBid is a MadTech product and solutions suite of RD&X Network. ReBid is a platform that provides MadTech suite of products and services to put control of marketing spend, data, and insights and addresses unique solutions to marketing problems. MadTech is the convergence of Marketing and Advertising Technology. It includes the elements of marketing, advertising, and technology.
ReBid contacted Optymize with the purpose to build their products by increasing their product development team who would go on to work on integrating new features to the technical components of their products. ReBid’s vision was to complete the development process thoroughly to go live with their alpha version before 2022.
During Q3 2021, Optymize began its venture with ReBid. Optymize has provided a total of 8 engineers so far who are collectively specialized in the frontend, backend, and quality assurance. The engineers provided by Optymize are responsible for building various features across all ReBid products. Their products include ReBid Buy, ReBid Insights, ReBid Desk. ReBid Buy is a unified platform to plan, manage and scale digital media buying requirements, ReBid Insights is a Customer Data Platform to steer AdTech and MarTech activities towards the targeted audience, and ReBid Desk is a customized programmatic desk with a state-of-the-art DSP that allows building AI models as an in-house or as a SaaS platform.
Optymize assisted RD&X Network’s efforts to manage the remote engineers’ administrative tasks such as tracking time of each engineer, being involved in a semi-monthly feedback session with remote team’s manager, weekly call with remote engineers about progress, and experiences as well as onboarding of software setup.
In RD&X Network’s journey to build ReBid for assisting global businesses to become real-time and disruptive that helps to achieve exponential growth, Optymize has set up a professional relationship with the Network. Optymize is committed to scaling ReBid’s development teams as well as offering resources based on the requirement.